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Revolution against size zero models

February 21st, 2010 mark Posted in General No Comments »

Size Zero ModelApparently there is a body revolution happening in the fashion industry!! A weekly German fashion magazine called Brigitte has taken the very brave decision to make the magazine a “model-free zone”.

According to the magazine’s editor-in-chief Andreas Lebert the trend for “exaggeratedly underweight” women being used as models means that they are now in the ludicrous position of having to Photoshop the girls in order to put some weight on them; in particular on their thighs and upper chest area or décolletage,  He said “this is disturbing and perverse and what has it got to do with our real readers?” He also pointed out that the average model now weighs around 23 per cent less than the average woman, a figure that had forced him to conclude in a dramatic statement to the press that “the whole industry is anorexic”.

Brigitte magazine had received complaints from readers who felt they had “no connection with the models and no longer wish to see protruding bones”.Andreas Lebert has therefore decided to ban professional models from appearing in the magazine as of 2010 and has called on German women to apply to be featured instead. To read the full article click on www.marksheppard.co.uk


Tiger Woods

December 12th, 2009 mark Posted in General 3 Comments »

Being an environmentally friendly chap I tend to read my newspaper on the Internet (or “ont internet” as Peter Kay might say). This obviously works with my eco-friendly ethos and has absolutely nothing at all to do with my being a lazy skinflint and not wanting to walk to the newsagents and spend actual money on a paper.

Tiger WoodsAnyway, unless you’ve just landed on planet Earth or you’ve been living under a rock of late, I’m sure you’ll have seen or heard a great deal in the news about a certain Mr Tiger Woods and his extra-marital indiscretions.

I’m not really a fan of golf nor am I particularly interested in what Mr Woods gets up to in his private or for that matter his public life but what does interest me from a therapists point of view, is how other people feel they are affected by a story like this – how people who don’t even know Tiger Woods and are never likely to meet him get so emotional, so angry, or tell of their loyalty and offer words of wisdom and support.

Having followed a link from the Times Online article to a forum on Tiger Woods‘ website I was astonished to read some of the comments being directed not only at Tiger but at anyone with an opinion on the matter.

Here are few of the more negative comments directed at Tiger Woods himself:

  • “Tiger….. God Rest Your Soul”
  • “What would your Father think”?
  • “You are such a piece of garbage”
  • “Good job wrecking your family”
  • “You are a laughing stock”
  • “Your image was nothing but a fraud”
  • “I loved you”
  • “You are a fraud and a fake hero”
  • “I support death for tiger”

Like everyone else I have an opinion based on my own core values and beliefs and on how I see things – how I know the world works, how my world works – not just about Tigers’ behaviour of course but on everything. What I find so interesting then is that so many of the contributors to the Tiger Woods forum hang so much blame for the way they feel onto a total stranger? As if Tiger Woods, someone who has no physical influence over their lives, at all, is in some way responsible for their anger, bitterness, sadness, as if he has somehow failed them.

As a personal development coach this is something I come across almost daily – a client feels they are stuck and cannot achieve their goal because of someone or something else. I often hear comments like “I’m not happy because they don’t like me”, “I’m not successful because I went to the wrong school” or “I’ll be happy when I win the lottery”. All of the comments above suggests that the authors have taken responsibility for the way they feel, for their anger, depression, low self esteem and self worth and given that responsibility to Tiger Woods. They are all carrying around these feelings for someone they don’t know over a situation they know nothing about! I have to agree with one contributor the forum who wrote “Why should Tiger Woods have to carry the burden of his fan’s insecurities” but I would also turn that statement around and ask “why do the fans carry the burden for Tiger Woods”?


Hypnotherapy helped Lily Allen lose weight

March 19th, 2009 mark Posted in General 2 Comments »

Like many other A-list celebrities including The Duchess of York, Geri Halliwell and Sophie Dahl, the singer and host of the BBC show Lily Allen and Friends has turned her back on conventional dieting and fad diets.  It was reported in the Daily Mail that Lily Allen’s recent weight loss was achieved with the use of hypnotherapy allowing her to take control of her eating and to curb her alcohol intake.

Lily Allen weight loss

Because of the therapy Lily, daughter of actor Keith Allen, was able to drop two dress sizes from a 12 to an eight by learning how to favour healthy foods over junk food and that far from boosting ones confidence, the calories in alcohol are a cause of weight gain, which can lower self esteem and thereby lower ones confidence.

Harley Street hypnotherapist Susan Hepburn revealed in an interview with Grazia, that it’s already very big in America, especially in LA and New York and it’s becoming increasingly popular in the UK.

The therapy allowed Lily Allen to re-programme her unconscious mind (the part responsible for ones behaviour) to associate healthy eating and trips to the gym with feelings of happiness. She is so delighted with the outcome that she said “After the hypnotism, I want to go to the gym every day” adding “I just want to get more toned and healthy. I’m feeling really good about everything at the moment – I’ve never been happier.”


10 Tips for choosing a Hypnotherapist

February 26th, 2009 mark Posted in General 2 Comments »

Here are my top 10 Tips for choosing a Hypnotheraspist. I hope you find them useful.

 

1.    Know what you want.  Think about your goal or outcome – what is it that you are going to achieve. If you don’t know what you are looking for how will you know if you get it?

 

2.    Ask around.  It’s always a good idea to ask your family and friends if they can recommend a hypnotherapist or if they know someone who has been to see one.  Most of my new clients come to me via recommendations from previous or existing clients.  Bad therapists don’t get recommended (at least not by friends).

 

3.    Look around.  If you can’t get a recommendation then spend time looking around for the right therapist.  Check out their name and/or company name on the Internet to see if anyone has anything to say about them, even if they’ve been recommended.  Look at the quality of their website – does it look professional without being too flashy?

 

4.    Don’t take too much notice of “Testimonials”.  As client information is confidential how can you know if a testimonial is even genuine let alone accurate?

 

5.    Don’t take too much notice of long strings of letters before or after a name, they’re easy to collect and are more to do with the therapists ego than their skills as a therapist.

 

6.    Make sure the hypnotherapist belongs to one of the major governing bodies such as The General Hypnotherapy Register (GHR) – there should be a link from the therapist’s website to the governing body’s website. 

 

7.    Any genuine Hypnotherapist should be listed on the website of the governing body they claim to belong to and there should also be a link to the therapist from the Governing bodies’ website.

 

8.    Check that they have professional insurance. A hypnotherapist can only get professional insurance if they belong to a genuine governing body.

 

9.    If you want to, ask to see the Hypnotherapists qualification and insurance certificates when you visit.

 

10.  If a therapist has a problem with any of the above, walk away and find another one.

 

Mark Sheppard

 

 


Therapy beats dieting EVERY TIME

February 24th, 2009 mark Posted in General 1 Comment »

Why therapy beats dieting EVERY TIME

Over the last several years of running my hypnotherapy clinic in Retford, Nottinghamshire I’d say that the greatest proportion of my clients (equal only to smokers) are made up of people who have spent years dieting.  The reason is simple; in the long-term diets do not work.  I know that sounds like a pretty bold statement but let’s just look at it from a dieter’s perspective rather than that of the diet providers marketing team.

How many miracle diets can you remember? How about the cabbage soup diet, or the F-Plan diet or may be the Atkins diet, the three day diet and the seven day diet to name but a few.  If these wonder diets actually worked then why is there in increase in the number of obese people year on year – why is the diet industry worth billions?  If dieting worked then why on earth should anyone need to become a life member of Weight Watchers or any other weight loss club?

Of course in the short-term most dieters can lose a few pounds and there are a few lucky people who are able to lose several stone over the longer-term but in general the opposite is true and without exception every one of the clients I see for weight loss has consistently put weight on despite dieting, or more likely because of the dieting.

So why don’t diets work?

The problem with all diets is that the thing dieters are trying to avoid, food, becomes the sole focus of attention.  Imagine if someone suffering from an anxiety disorder related to a fear of snakes was told to think of snakes all day.  How long before the anxiety disorder becomes a full on nervous breakdown?

Just as people who “try” to “give up” smoking deprive themselves of the thing they want, so do dieters – it becomes about what you shouldn’t eat rather than what you should. Like the smoker telling themselves “I’ll just take it one day at a time” or “if I can just make it to the end of the week”, dieting becomes about losing x number of pounds in so many weeks.  But then what?

How does therapy help?

Using techniques such as hypnotherapy and NLP, therapists are ably to help you address your relationship with food.  I find that it’s much more powerful to focus on what you want rather than to try to avoid what you don’t want.  Over the last few years I’ve used a mixture of NLP, hypnosis, visualization and life coaching techniques to develop a mode of therapy that is all about outcomes.  This positive outcome therapy© works at the very core of your values and beliefs and allows you not only to understand what it is you want but also what obstacles stop you from getting it and how to get past those obstacles.

People overeat for many different reasons such as stress, depression, anxiety, low self esteem or simply just a plain love of food.  That’s why therapy works so well with weight loss; because it’s based on the individual; it works at the very deepest level to address the core issues.

After years of dieting and paying slimming clubs, buying special slimming foods, slimming pills and other slimming aids more and more long-term dieters are turning to hypnotherapists for help because it works.


Inspirational Quotes

November 28th, 2008 mark Posted in General No Comments »

“You can complain because roses have thorns or you can rejoice because thorns have roses.”
Ziggy

“If you don’t know where you are going, any road will get you there.”
Unknown

“He who angers you, conquers you”
Elizabeth Kenny

“Anyone who has never made a mistake has never tried anything new.”
Albert Einstein

“Where there is love, there is life.”
Mahatma Gandhi

“Individual realities are unstoppable waves moving through time, we can be swept along by them or ride them, the choice is ours.”
Mark Sheppard

“In the long-term, we are all dead”
John Maynard Keynes

“Reality is not always what we want it to be, but it is always what we get. What we make with the difference defines the life we live.”
Mark Sheppard

“We do not stop playing because we grow old. We grow old because we stop playing.”
Unknown

The man who views the world at 50 the same as he did at 20 has wasted 30 years of his life.”
Muhammad Ali

“I’m fed up to the ears with old men dreaming up wars for young men to die in!”
George McGovern

“You can get anything you want out of life, as long as you help enough other people get what they want.”
Zig Ziglar

“When you win the rat race, you’re still a rat.”
Unknown

“Whether you think you can, or think you can’t, you’re always right.”
Henry Ford

“To have something you’ve never had, you’ve got to do something you’ve never done!”
Unknown

“Make every day count, rather than count every day!”
Ketan V. Hirani

“Everything is either an opportunity to grow or an obstacle to keep you from growing. You get to choose”.
Dr. Wayne Dyer

“Think what you’ve always thought and you will get what you’ve always gotten”.
Unknown

“Never look down on a person unless you are helping then up.”
Jesse Jackson

“Those who bring sunshine into the lives of others cannot keep it from themselves.”
J. Barrie